fashion

Over the last few days, fashion in India has been the bone of contention. The Indian fashion industry is reshaping itself and opting the path of digitalization to showcase and take fashion in India one step forward. Recently at the Lakme Fashion Week 2020 Digital First Season Fluid Edition, the Circular Design Challenge presented the winning “Malai” collection in collaboration with Reliance Industries Ltd.’s R|Elan Fashion for Earth, United Nations Environment programme and Lakmé Fashion Week. The apparel and accessories collection- Malai made an amazingly stunning impression among sustainable fashion enthusiasts.

Susmith Chempodil and Zuzana Gombosova of “Malai” won the 2nd Circular Design Challenge at Lakmé Fashion Week Summer/Resort 2020. Susmith Chempodil and Zuzana Gombosova’s collection took inspiration from the ecology and life cycle of the coconut palm, which was truly an avant-garde concept. 

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Taking  fashion in India  ahead, the label’s solo collection at Lakmé Fashion Week 2020 Digital First Season Fluid Edition was a representation of how bio-composite material, based on Bacterial Cellulose grown on water from natural fibres and mature coconuts, could be an alternative for fashionable garments and accessories.  The “Malai’s” latest collection took trends in the  Indian fashion industry  to new heights. The core of its collection was coconut circularity and sustainability. It is good to witness how the  Indian fashion industry  is focusing on and enhancing sustainable fashion. The latest accessories were designed from malai biocomposite and encouraged materials like waxed canvas. 
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